PEOPLE

Respected Admired Feared (RAF)

As an established industry leader, The Linc Group strives to be best-in-class in all areas of our business — products, processes, and people. By consistently adhering to best practices, we create a superior image, dominate the market, and capture the heart- and mind-share of prospects and customers.

To conceptualize this best-of-breed image and communicate it to the world, we have developed RAF. RAF stands for:

• Respected by customers
• Admired by employees
• Feared by competitors

RAF is more than an acronymn; it is an ideal that is part of our corporate identity and part of our corporate culture. Everyone in the company is aware of and tries to live up to this ideal every day.

And while the RAF program is primarily for employees, our customers also benefit as well.